Today, I’m going to bring it back to the basics and talk about how to write a successful blog posts. Yes, we are going that far back and talking about the foundation of being a blogger, which is creating blog posts and how to write successful blog posts.
And I want to share some tips with you guys on how you can write blog posts.You can make them a bit more successful, maybe a bit more interesting and just some of the strategies that I use whenever I write a bunch of blog posts on my website.
So if you’re ready to get started, let’s just go ahead and get into it.
Let’s go in step wise details on what you need to write a blog post:
So the very first thing is, you are going to need a website. Of course, you’re going to need a website. If you want to launch a blog post, you need a website.
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Second grab your computer, maybe a laptop, maybe an iPad, whatever you prefer to write on.
Most of my blog posts are written on my iPad. I just, I like writing on my iPad compared to my computer, but you’re going to need some kind of computer or whatever suits you.
Pen and Paper
And the last thing I would recommend is to grab a pen and a piece of paper or a journal, that’s what I for use and we are going to start with brainstorming. You need to decide or what you are going to blog about.
If you already have a content calendar that’s filled with blog posts, ideas, you want to open that right now and decide what you are going to blog about today.
But if you do not have a content calendar set up yet, don’t worry. You just need to grab your pen and paper and start jotting down. Some ideas of blog posts that you want to write about.
What Audience Want?
But more importantly, you need to think about what your audience would want to see from you, what information and what resources and what content they would like to see on your blog.
Now, if you have absolutely no idea what your audience is searching for, what they would like to see from you, this is where this step comes into play, and that is to perform some research.
So there’s a lot of benefits from a research before you write your blog post, the very first one, you can do your keyword research.
Then you know what keywords you want to include in your title and within your blog post, to make sure that it is performing well within your SEO strategy.
But honestly, I like performing research just so I can see what other people are saying and what they aren’t saying on the topic that I want to write about.
You already know there are so many blog posts, so many resources, so many pieces of content on the internet today. How can you get your piece of content to be found, to be shared and to really kind of make it big you have to do something no one else is doing so.
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Do not Copy
Yes, you can write a blog post about a topic that other people have written a blog post on, but you want to make sure that you’re not just going copying them and you’re not saying the exact same thing that they are saying.
So maybe you’ll get some good points that you want to bring up in your blog post. But more importantly, when you were doing your research, you need to figure out what other people aren’t saying, so you know what to include in your blog posts that’s really going to stand out and capture your audience and provide real value to them that they’re not going to get anywhere else.
Outline Content or Make Bullet Points
Then once you’ve got the topic narrow down, you know, your keywords that you’re going to include, and you know what people are saying and what they aren’t saying, you’re going to again, grab your pen and paper and you’re going to outline what you are going to write in the blog post.
This is so, so important to the structure of your blog posts and the success of your blog post. If you just come up with a topic idea and you start writing, it might end up being kind of all over the place.
So I do this with my blog posts. I will sit down and I will outline the main bullet points that I want to cover within that piece of content. And those main bullet points are going to end up being your heading tags within your blog post, which we’re going to get to in a little bit, but you want to make sure you’re outlining the main bullet points. And then underneath every bullet point include little subsections or kind of the backup points that you don’t want to forget when you are writing that blog post.
Write your post
Then it’s time to start writing your blog posts. One of my favorite things to do, I like to grab my iPad or computer.
So grab your laptop, grab your iPad, sit down and start writing your blog post from beginning to end.
I do not recommend opening your website and typing it directly into there just because I like to have a second backup of that blog post in case something happens and it didn’t save online.
I actually have a soft copy of it on my computer.
Now, before I jump to my computer and I’ll walk you through how to launch a blog post on a WordPress website.
Now go out there and write your blog post because there is so much that goes into writing a blog post and being a successful writer in the online world.
How to write successfully.
Write like as you speak
And the very, very first tip I have to give you guys is to forget everything that you learned in school and write like you speak. Or what I like to say is, write like you were talking to a fourth grader.
If a fourth grader cannot understand what you are saying in your blog posts, people are going to ignore it.
We’re taught to write in such a structured professional way with five sentence paragraphs that have like an introduction and then your backup points and a conclusion. But when you are writing a blog post, no one wants to see that.
No one wants to feel like they’re reading a scholarly article, unless that is like your niche and that’s something that like you do and that’s what your audience is looking for, then go ahead.
But if you are writing like a lifestyle blog post, no one wants to see big chunky paragraphs. They’re not going to read it.
So you need to throw all those rules just out the window, just forget about them and write like you would speak.
Read out loud
And the best thing that you can do is after you are done writing your blog post and read it out loud. If there are some sentences that seem too long or some that kind of like choke you up and don’t seem natural to you, break them down or change them or delete them completely.
You want to make sure that it sounds natural and that it connects with your audience.
I share a lot of my own personal experiences. I include, I and me and then I’d say you guys, and I directly call out my audience and include them in the blog. It really helps to make more of a connection.
Only few lines in paragraphs
But along with that, like I was already saying with the paragraph thing, you should not have anything, anything like this, if it includes five lines of words, nope, I’m not going to read it.
You need to break it down and your paragraph should either be one line or two lines. And that’s it.
Use proper headings
The next tip is to make sure you have those heading tags. You have those bullet points or something where someone can easily skim your blog post.
That’s exactly why I recommend outlining your blog posts from the very beginning, because if you have those big headers that people can skim over, then they can decide what they are going to read.
Instead of just seeing a long, long blog post, where nothing’s really called out to them, they’re probably gonna scroll down to the bottom and then jump back because it’s not interesting.
And along with that tip next tip is to include visuals within your blog posts to break up your blog posts and make it more interesting. Because just like I said, no one wants to see a ton of text on a page, that’s boring.
We are visual creatures, we like to see things with our own eyes.
So if you are doing a tutorial or a how to post, make sure that you include the graphics to back it up, but if you are not, if you’re just writing a blog post, kind of about your life, you need to still include images in there.
Whether that’s is an ad, whether that is an email opt-in or an actual image. It’s really going to make a big difference in the look and feel of your blog post.
So let’s just go ahead and jump to your computer and talk a little bit more about the technical stuff that goes into launching a blog post.
Now is the time where I walk you through the exact steps on how to launch a blog post on a WordPress website.
Launching a Post in WordPress
So if you are a WordPress user, this is going to be for you. If not, I still have more tips and stuff to share.
The very first thing you’re gonna want to do is go ahead and click add new in your posts section on your WordPress, kind of backend your WordPress dashboard, that’s actually the correct term for it.
Then since I wrote my blog post on pages on my iPad, I just copy and paste that content directly into my WordPress website directly into the post.
Now, at this point, I just have my blog post in its rawest form. It’s just content. And I would never launch a blog post to looking like this.
So the first thing I really do, is to go in and add my heading tags because I already thought them through when I was outlining the blog posts.
Now, if you have no idea what a heading tag is, basically it’s your outline for your blog post. Your heading one tag is your title for the blog post that is automatically selected.
So you are going to want to select your heading two tags, which are your main bullet points for the blog posts.
And then anything that goes underneath that heading to tag is considered a heading three tag.
It’s going to help you write SEO friendly content, and Google is really going to love you for it.
But it’s also going to give you those big bullet points for your audience to look at, if they just want to skim your blog post.
Next, you want to decide where your visual breaks are going to be. So for me, I love write clean and user friendly blog post to make it easier to read it and a bit more fun and visual for my audience.
Then what I like to do is break up each section. So in between each heading two tag, there will be an image.
Once those visuals are added, I will typically hit the preview button and I will take a look at the blog post to see if I like the flow and the layout of the post.
If there are some images that I think would form better somewhere else, or maybe more videos I want to add, I will go ahead and do that at this point.
But once that is done, then I am finally ready to edit and proofread the blog post. Yes, I have not done any editing or proofreading up until this point. And that’s because I like to understand the flow of the blog post before I do really kind of the finishing touches, which for me, if one of the finishing touches is to edit the blog post.
So I highly recommend Grammarly. And I do have the Grammarly extension, which automatically edits everything that I type into my internet browser, which includes my blog posts.
So yes, every one of my blog posts is edited by Grammarly and it makes my editing process go by so much faster and just so much smoother because they pick up on a lot of things that I wouldn’t even pick up on my own.
Now, at this point, you’re probably thinking that your blog post is ready for launch. Once you add a headline, which I didn’t even talk about how to create a title. I usually add title of post at this stage.
Once you have a title, you’re probably thinking your blog posts looks good to go.
You’re ready to hit publish, but I want you to stop for a second because there are more things that need to get done behind the scenes. You can just select the appropriate category.
And if you add tags to your blog posts, you want to make sure that you add tags before it’s even launched.
And of course, who could forget SEO work, you need to make sure that you have SEO on your blog post, but beyond that, you need to design social media graphics. You need to make sure that you select a featured image.
And then at this point, I would recommend that you preview your blog post one last time, you can take a look at what your blog posts would look like on your website by clicking the preview button.
It’s not going to go live, but it’s going to give you an accurate representation of what that blog post is going to look like.
And then if you’re happy with that blog post, you can go ahead and hit publish. Or if you’re looking to schedule that blog post in the future, where it says publish immediately, you can click the edit button and you can select what date and what time you want it to go live in the future and then click schedule.
This is how you will write successful blog posts. If you guys liked it and found it helpful, please share this. If you have any questions on this leave comments below.