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Perfect Ways to Promote Your Blog and Get Traffic

Okay… So you have written and published your blog and now you are looking for how to promote it? You might be looking for perfect ways to promote your blog to get more traffic.

If you’re here for the first time, then I recommend you to check my previous posts:

That’s great…

We’ll guide you.

First, what is blog promotion?

Writing your blog is only half the work. Once you write your blog and publish it, you need to make sure that it reaches your intended audience.

Blog, as its name suggests, is promoting your blog in various ways to allow it to reach more of your intended audience.

Importance of blog promotion.

To the general public, blogging seems like it is mostly writing the blog and publishing it.

But as mentioned earlier, you need to remember that promoting your blog is important (if not more) as writing and publishing the content itself.

You can’t just keep creating and publishing blogs and assume that the reader will automatically find your blog. It doesn’t work like that.

Why focus on promotion?

You must focus on promoting your content so that:

1. Your content reaches new audiences.

2. Bring existing viewers/followers back to your website.

3. Attract and help with backlink creation to your site.

4. Benefit from the social sharing of the blog post.

5. Lead to a better email list and newsletter sign-up.

Moreover, the very concept of blog promotion must be implemented right from the time you start writing the blog (in the form of keyword selection), and actually, it never ends.

Ways to promote your blog

Okay, now let’s see a some important ways to promote a blog.

Just to be clear, none of these processes alone can make your blog perform amazingly. But if you use a combination of them, it can work wonders for your blog.

Some of the perfect ways to promote your blog and get traffic are:

1. Target the most popular search terms and phrases.

2. Use the best on-page SEO practices.

3. Use Search Engine Marketing.

4. Implement a social media promotion plan.

5. Promote your content through paid social media ads.

6. Use the power of Online Influencers.

7. Guest Posing on other websites.

8. Set-up an email marketing plan.

1. Target popular search engine and phrases.

Also known as keyword targeting. This is one of the most common and probably the best way for readers to find your blog/content is by searching with a  search engine.

This is done by typing a search query/question in the search bar and looking for the relevant content.

Now, to enable the search engine to find your site, you need to use these key terms and phrases in your content and also optimize its use.

Before you finalize the blog, do a bit of keyword research to see what keyword/search terms people are using and modify your content according to that. This is known as keyword analysis.

2. Use the best on-page SEO practices.

This is another way, although similar, but mainly used to ensure that visitors find your blog/content easily and thereby helping you to get a higher rank in the search results.

Each page on your website/blog should target at least one main keyword and use the best on-page SEO tricks to optimize that page for that particular term and also for any related terms.

3. Leverage Search engine marketing.

This particular topic/process is preferred by many and at the same time frowned upon by others.

This is because it involves paying some amount to place your content at the top of search results.

Using features such as Search Engine Marketing (SEM) and Pay-per-click (PPC), you can appear at the top of the search results. Although most of them are marked as ‘Ad’.

This is most useful for those blogs which are just starting and need to reach the audience faster to build up a consumer base.

4. Implement a social media promotion plan.

Social media can play an important role in promoting online content. This is because most people nowadays use social media to find online content.

They mostly use newsfeed and hashtags to find online content that is relevant to them.

The few ways you can promote your blog through the use of social media channels are:

• For each of your blogs, publish multiple posts on each social media platform. Make sure to post on relevant platforms.

• Instead of using just pictures or text, create custom graphics for each post so that it creates a lasting impression on the viewer.

• Continue to promote a high performing blog even when it is old. This will make sure that it gets a fair amount of new visitors.

• Tag any brand/person or even forward them the blog if you have mentioned them. This way, they may share your blog among their viewers/followers.

• Encourage the sharing of your post by your viewers to reach a much broad reader base.

Recommend you to check:

5. Use paid social media ads to promote your content.

Social media is a vast place and if you don’t have enough consumers/viewers, you may find it difficult to reach your viewers.

In this case, you can take the help of paid social media promotions.

Paid promotions help to reach a wide variety of people. It generally pushes your post between the feed of people who are interested in a similar topic.

6. Take the help of the viewer base of online influencers.

Online influencers are people who already have a loyal follower base. This works if they promote your blog so that it reaches their followers also.

This is one of the best ways to drastically increase the visibility of your content.

This is done mostly in three ways:

• Inviting online influencers to post a guest post on your blog.

• Requesting social media influencers to share your content through their social network profiles. This helps the content to reach a vast number of viewers.

• Collaborating with influencers. In this, you need to make the content along with another influencer.

7. Guest posting regularly

This is another way of leveraging social media influencers and already established blogs reader base for blog promotion.

It mainly involves guest posting to their blogs. At first, it may seem different and to some extent time-waste. But this helps you promote your blog.

When you publish your content on other sites, you get viewed by their existing viewer base and in turn, add up to your viewer base.

8. Set up a consistent email list

This is probably one of the most efficient ways to promote your blog. Well, technically it’s not promotion, but kind of making sure that your existing viewers are aware that you are actively posting blogs.

It also ensures that your viewers are aware and have a direct path to reach your blog.

The first step to this is building up an email list. You should always encourage your current audience to sign-up for your email list to receive updates from your brand.

Once you have an email list, make sure to send regular emails, and notify followers about any new posts.

Confused about how to write perfect and engaging Email? Check this:

Conclusion

Writing a blog and publishing it may seem like most important. But always remember that it’s only half of the process.

Most of the work is done to ensure that it reaches your audience.

To do that, you need to focus on promoting your blog using the tips and tricks shared.

This will help you to promote your content, increase exposure, and drive more audience to your site. Also, make sure to work on audience retention to keep the graph going up.

HowdyBloggerhttps://howdyblogging.com
Lead writer at HowdyBlogging. I swim, cycle and run a lot. When I'm not doing all those, I love to explore and try new things.

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