Are you ready to boost the traffic to your website? In this post we’re gonna discuss about the on-page SEO and the best ways to do it.
Well, there are multiple ways to do that, but probably the best one is when users search for a term and are led to your website by the search engine itself.
One way to accomplish this task is by using different SEO tricks on your website.
One thing you need to remember is that, even before you develop your website, understanding SEO is really important to make sure your website/brand reaches your audience.
As of the moment you are reading this post, thousands of people are looking for content just like you and you must have been lead here by the search engine where you were searching about this topic.
According to research, almost 85% of a website’s traffic begins with a search term, also known as a search query.
That’s why SEO is so important for bringing internet traffic.
Implementing SEO for your website requires a fair amount of research and experiment.
The most famous search engine, Google’s algorithms are constantly updated so it’s important to stay updated about the latest changes.
Once you are updated about the latest algorithm and a bit of practice, you can become an SEO expert.
But today, we will not go into much detail about the whole of SEO. It is a massive topic by itself.
Instead, we will focus on one of the two important classifications of all the process of SEO.
Mostly, the entire topic of SEO can be separated into two sheds. It’s based on what you are doing on the website and what’s outside the website.
- On-Page SEO:
This is the part that you implement within your website.
On-Page SEO is the practice of developing your web pages to attract more traffic and subsequently rank higher in the search results.
It refers to both the visible content and the HTML source code of a page.
While working on On-page SEO, you need to keep in mind that you need to balance both the visible and the invisible components of the website to get the best results as one of them alone won’t be able to help you rank higher.
- Off-Page SEO:
This is a vast topic to be explained completely. But, in short, you can think of it as any and every activity outside the website that directly or indirectly manipulates your website’s traffic.
If this is done correctly, it can work wonders to raise the ranking of your website or blog on the search results. Some of the worth mentionable Off-Page SEO tactics are:
- Brand Mentions
- Commenting with links to your website.
- Guest Posting
- Social Network sharing
- Website Speed etc.
There are many more like this which we have discussed and will discuss future posts.
For now, In this article let’s concentrate on just the On-Page SEO.
Also known as on-site SEO, it refers to the process of developing a webpage and it’s content to improve the website’s search engine ranking and earn organic traffic.
Apart from publishing content that is relevant and of good quality, it also includes using suitable headlines, tags such as title, meta, and header, and also images.
It also includes various other components of the webpage which work together to improve your site’s ranking in the search results.
All of this is okay, but why is it important?
Well, On-page SEO is really important because it helps search engines find and understand your content so that it can guide viewers to your website when they are looking for it.
Some important points to keep in mind while configuring On-Page SEO are:
1. Title tag
The title of the website/blog is defined by the title tag.
It is an HTML tag that exists in the head section of each webpage and provides initial information or an idea of what the rest of the blog/website will be about.
It is more like a short descriptor and as a result, probably one of the most important components of On-Page SEO.
This is the text that is shown to the viewer when the website is shown to the viewer. It is mostly a clickable link on the browser window.
Most of the time, it is overlooked as it has no direct effect on the ranking.
But it effects if a viewer wants to visit your site and hence indirectly affects the incoming traffic to your webpage.
Missing, poorly written tags or even duplicate tags can all affect your website in a negative way, so make sure you pay attention when developing this part.
Check my previous post on How to drive visitors to any website.
Another thing that is important when considering On-Page SEO is a compelling headline.
Exactly similar to title, the headline doesn’t contribute directly to the ranking of the page.
But, the part where it differs is that, instead of the search engine, it tells the reader about the rest of the blog/content that is inside.
Thinking of a title/headline for a blog might seem so basic, but a good headline can be the difference between a click (visiting the website) and scrolling away from your post. Or worse, leaving your site immediately, leading to a higher bounce rate.
The headline for a blog or webpage needs to create an interest for it to stand out in the search engine results page (SERP) compelling the user to click on it and visit the page to read the rest of the content.
3. Meta tag
Meta tags are much like a header tag. Except that it provides a description of what the content is about.
It serves two purposes at the same time.
First, it tells the search engine more about what to expect on the page.
Moreover, it is also shown under the title in the search engine results page and the user or reader gets a brief on what the website is about.
This makes a major difference when the user is looking for particular information and you can tell the user about what is on the page.
This invites users to visit your website and at the same time, prevents an unnecessary increase in bounce rates.
Optimizing meta description correctly using meta tags can improve three parameters:
- Click-through rate (CTR):This is calculated as the ratio of users who click on a link compared to the total number of users to whom the link is presented. In terms of SEO, it is generally calculated as the number of visits to a webpage by clicking the link on the SERP / Number of times the link was shown to users at the SERP.
- Perception of the quality of the result: This is analyzed by the CTR. It is directly proportional to the CTR. A higher number generally indicates a better performing website.
- Perception of what your website offers: This is self-explanatory. It tells the user what to expect from the website.
4. First 100 words
Using the main keywords within the first 100 words of your blog is an ‘Old-School Tactic’, but surprisingly, it still works well enough.
We know that you need to use keywords within a blog. But few of us know that their placement also matters a lot.
Well, not from the perspective of the search engine, but from the point of view of the user or reader.
The reason to include the keywords in the first 100 words is that when a user visits your blog, it is by following the keywords and on visiting the site, the average user just reads ~100 words before deciding to scroll further or click the back button.
This also saves you from the unnecessary increase in bounce rates.
5. Analyze Top Results
Create content that’s different or better.
When it comes to creating content for SEO,you have two main options.
- Option number one, you can create something different.
- Option number two is to create something better.
Most of the time you wanna publish something that’s just way better than what’s already out there. But sometimes it makes more sense to create something completely unique.
Analyze the first page results to see what’s already working. In other words, your content competition.
And once you figured out the type of content that Google wants to see for that keyword, then start creating content.
6. Do Internal Links
Internal links are links on a page that links from that page to another page on the same website or I technical words ‘same domain’.
These links are most helpful in maintaining site architecture. If you think from a user perspective, internal linking allows you to navigate within the website easily.
From a developer or SEO expert’s perspective, internal linking allows the user to stay within the website while moving to new content and hence increasing session timing.
This helps increase the overall credibility of the website for the search engine and helps you get a higher rank on the search engine’s result page.
Those internal links will send authority to the pages that you wanna rank,which can give them a nice rankings boost.
In short, internal linking
- helps users navigate a website to find new content without leaving the website.
- help establish webpage and information hierarchy for the website.
- help establish link equity (ranking) around websites.
7. URL structure
Often it is said that first impressions count.
When it comes to your website or blog, the URL is the very first thing that the search engine and even visitor sees and hence.
So, it is worth investing some time to make it right and readable.
This allows users to understand the complete path to the page they are on from the home page by just looking at the URL.
URLs are also the building blocks for an effective site hierarchy. This is helpful for the search engine’s crawler to visit your site and navigate through to understand it better.
This helps in a higher rank on the search engine.
Also, if the content is understandable, it often puts your content directly as an answer to the search query.
The position is before the first result in the search engine result page helping you get more visitors.
8. Try to use short URL
There is clear correlation between short URLs and higher Google rankings. So if you’re URLs tend to be super long, cut them down so they’re nice and short.
Now to be clear, I don’t recommend going back and changing your existing URLs because that can do more harm than good.
Instead, just make your new URLs short and sweet.
For example, URLs can usually just keyword or a main keyword plus a word before or after it.
This is something that won’t improve your ranking immediately. So, you may think that it isn’t required.
But, let us think from the perspective of a reader. We want to visit a site more often which is understandable and does offer easy readability.
We really don’t like unnecessary ads between texts or any other distraction. Improving the readability of a blog/website makes sure your post is easily readable and the user will refer others or even visit the page or website again helping in viewer count, session time, and most importantly, the rank of your site on the SERP based on visitors.
Videos are really important for SEO purposes. But they are most important for marketing purposes.
I’ll explain that in a bit.
let’s see how they are important for SEO first. When you need to explain a step to the user, there are two ways that work better. First is a step by step guide with images and text.
The other way is video.
But, if we combine both of them, it becomes the best.
The user has the option to read it step by step or they can watch a video demonstration. This improves the understandability of a site.
And as a viewer, I would love to visit a site that offers me multiple options to proceed with the topic.
Now let’s see it in terms of marketing.
More than half of customers say that a product video demonstration helps them make a more confident purchasing decision and makes the use of the product a fairly easy task.
Also, they are more likely to start word-of-mouth marketing and help promote your website or blog.
Moreover, subtle videos included in the design of the website make it look more attractive and viewers are more likely to visit and recommend your website to others.
11. LSI: Latent Semantic Indexing
LSI is a fairly new and developing process mostly found in Natural Language Processing.
So, how does it work?
It uses a mathematical method that makes information processing much more accurate. This works by identifying the meaning of the words used.
If we look at the name, it’ll be a bit clear:
Latent – Hidden
Semantic – Relationship between/ meaning of words
Indexing – Processing data to convert it into information.
In artificial intelligence, it is used to identify the commands to the system that is mentioned in the language used by humans.
In recent years, google found that search engines were ranking websites and contents based on the keywords used even when the content wasn’t helpful for the topic itself.
Sometimes, malicious practices were used such as keyword stuffing (unnecessary use of keywords to improve rank).
To counter this, Google introduced the LSI into searching algorithms so as to make sure that only the relevant and deserving websites get ranked higher in the search engine’s result page.
With the passing of time, the algorithm improved and the search engine would filter out irrelevant or low-quality websites much better so that users are presented with much-refined information.
Nowadays, this algorithm is used by most search engines to some extent.
12. Image Optimization
Images certainly make a website attractive. But, the selection of images is important as using an image that is large in size, will slow your site and create havoc with your visitor count and bounce rate.
Making sure that you use appropriate images with optimized size and using Alt texts in the images used will help boost your ranking in the general as well as image search result page.
Some of the advantages of Image optimization are:
- shows up on the image search results page. Thereby, helping you with another ranking option.
- Better user experience and nicer looking website.
- Faster loading times for the website.
Check my previous post on 10 best cache plugins to optimize speed.
So these are best on-pages SEO tips. Did you learn something new?
Leave your comments below.