You are confused about what to use? Guest posting or Backlinks from comments on different sites?
No worries, we will help you.
Let us first check each one of them in detail:
1. Guest Posting:
As its name suggests, guest posting means publishing or writing a blog or article on any blog/platform that doesn’t enforce nofollow rule.
2. Backlinks from comments:
This is one thing that had so much potential that it is most often abused by spammers and often becomes a link building tool that is just posted all over the internet.
But if you use it wisely by posting genuine comments on high quality and relevant, it can drive traffic to your site and increase the visibility of your brand.
So, which one is better?
From the perspective of on SEO expert, there are no differences or issues with any approach till the time we are getting backlinks.
Also, for successful link building, it’s important to have a combination of high and low-quality backlinks.
Moreover, low-quality backlinks are usually created over time without our knowledge, so why not use it to our advantage?
We mentioned about high quality and low-quality backlinks. But what is a high-quality backlink?
A high-quality backlink is when a site with higher authority links your blog or site within the article posted on the website and preferably through the first link of the website.
Let’s see about the backlink from comments first.
It is also known as Article marketing and is articles posted on the internet. If done properly, it is keyword optimized with the aim to create backlinks.
Once these articles are posted, they can be used in a number of ways. The most common of them are, posting comments on the blog with links to your website.
Also, this article can be modified a bit and posted to other similar websites repeating the process.
These articles are modified in such a way that they are free of plagiarism. These types of articles are called ‘spinned article’ and are one of the most common ways to create backlinks.
These articles can be submitted to hundreds of websites with the help of slight modifications such as following keyword density, word counts, etc.
This is where an entire job field of spinning articles emerges. These companies or even freelancers, take one of the articles and spin it (modify the article in a way that differentiates the new article from the original article and every other similar article, while keeping the meaning same).
This is done either by software or by hiring people to modify the article. These articles are posted and commented on with links.
This looks perfect until you delve deeper. Through the last few years, spam and bot posted articles and even duplicate content has reduced the effectiveness of article posting platforms.
Moreover, these bot posted articles are rarely visited or read by people.
Why are these used?
Well, the only use for this process is the concept that the search engines use the referral system to rank websites.
If a website with a higher rank provides a backlink to another website with a lower rank, the latter would get a much higher rank in the search engine results page.
But this has forced search engines to devalue this process as a parameter to rank in the search engine’s results page.
For google.com, after the panda update, the value of backlinks from article directories and comments from articles have been reduced to a great extent. Even after that, it can be helpful in improving your discoverability and get a few interested visitors.
Moreover, quality articles, even those that enforce nofollow to any outgoing links, will help interested visitors back to your site.
Now, let’s look at the other topic, guest posting. This is also what we suggest you invest your time on.
This process doesn’t involve spending hours commenting on forums for generating backlinks that, well, doesn’t work that much.
Rather, you just hop on a turbo-busa of guest posting.
So, what is guest posting?
Guest posting is when you write a post for someone else’s blog, provided that you are in the same niche.
Many times, people confuse guest posting with commenting on other’s blogs which in itself is not a great way to promote your blog.
Guest posting sets you up as an authority on the subject (post topic). Whereas most of the time, commenting with links is flagged as spamming, either by the administrator of the blog platform or by the search engine and if it’s the former, it is often deleted.
This makes all your time and energy spent on commenting go to waste.
Okay, you must be curious about how to guest post?
Guest posting is fairly simple. Once you have set-up your blog, look for other bloggers within your niche who allow guest posting to their site.
The next step would be to know them and their blog. Then let them know about your experience and offer your expertise in exchange for a link to your blog wherever possible.
(mostly at the end of the post with your introduction).
It is an advantage for the blog owner as it increases their site’s reach and content. Also, if the content is good enough, it helps with the reader’s engagement.
And eventually, it is also good for you as you get the advantage of backlink and promote your content and of course, your blog.
It also helps you get more visitors to your blog.
Although this seems simple, there are few points that you need to keep in mind.
- Post on blogs that are of better quality: Posting on a blog that is of good quality and more popular improves your blog’s ranking on the search engine’s result page.
- Post only on blogs of the same niche: This one’s pretty obvious. Why would you waste your time posting on a guest post that is not even in your niche? It will be a complete waste of time and a good article.
- It should be a good article: Remember, you are posting in a blog that is higher ranking than your blog. So, you want to post an article of higher quality. This ensures that you capture the eyeballs and not leave them rolling past.
Some of the direct advantages of guest posting are:
- Quality backlinks
- Target subscribers
- Targeted traffic
- Establish Online Authority
- Build You Network
- Business Opportunities
Many people don’t realize that guest posting is probably the best way to gain more audience.
If you only follow the process of generating backlinks from commenting on other posts, you are missing out on a very important component of SEO, which is being socially active.
With a bit of extra effort on a guest post and on improving the article, you can make it look more personalized which is sure to attract the attention of the viewer.
Also, if you are only cared about the backlinks from the site, make sure you are posting the blog on a site that allows backlink-by-line.
If possible, the link to your blog or website should be the first link in the blog post.
According to reports, google gives the maximum weightage to the first link of the article more than the rest.
So, did you decide which one should you use to promote your blog?
It’s true, both of these processes have their own uses. But seeing the way search engines prioritize backlinks from better-performing sites, and the impact both the tactics have on the result.
It can be said that guest posting on a blog is much more effective.
Contrary to that, article submission is easy and fast and doesn’t require much effort.
If your website is up for a long term goal, guest posting should be the way to go.
For short term goals and just for publicity, you can use the backlinks from comments.
The best course of action would be to use a combination of these tactics and promote your blog or website’s main content on guest posts and for new posts or posts that are related to the platform/article you are commenting on; you can harness the power of backlinks from comments.
Now, it’s time for you to think about and let us know which one of these link building tactics works best for you. Guest posting or backlinks from comments?