The online ecosystem is pretty diverse, and this also shows in the astounding variety of ways you can drive visitors to any website.
People are coming to realize that with the growth of consumers relying on search engines, online marketing can provide low risk, low cost and high returns.
Website traffic allows you to have the people who are most interested in your site, or the targeted users, to find your site.
Ultimately, Search Engine Optimization is the biggest factor to drive visitors to any website and in generating long-term success of your online business.
The more there is the traffic to your website the more will be the sales of your business. And the other users will also land after seeing the big number of traffic to the webpage.
Ways to drive visitors to any website:
1. Google Ads
It is an advertising service created where advertisers can run their ads and try to reach their customers.
It is a great way to drive visitors to any website, they have available different ad formats for example- Display Ad, Video Ads, Search Ads, App Ads.
When you advertise with google ads your SEO ranking boost up.
Along with paid reach you will start getting Organic Search Visitor’s also.
2. Facebook Ads
Facebook ads is another paid and effective method to increase your website traffic. For creating Facebook ads you have should have a facebook page.
You share Links post in facebook page and them promoting it via facebook ads.
Make sure the link directs to your website. When you run facebook ads you can reach people based in who they are and what interest them.
It’s a great opportunity to reach people who will be interested in your business In this way you will get more visitors to your website.
3. Linked In
Linked In is one of the best social network out there, especially if you’re on B to B niche.
Connect with other people within your space on LinkedIn. You can have up to 30,000 Connections on LinkedIn.
Share your posts, your article, your website to linked In. Publish article on Liked In itself.
4. Back linking
Backlinks is the number one factor that affects rankings.
Backlink means linking one website to another website. The more links that your website has, the higher you’re going to rank.
It is one of the very important step if you want to get free traffic or Organic traffic from Google and YouTube and from any other search engine is to backlink all your content.
Always create backlinks to a website which is relevant to your content.
5. Internal Linking
Internal Linking building strategy will help your SEO Ranking. It will also help in getting traffic to your older posts.
Make sure when you post new articles link your own content which is relevant for your article.
Add links when it make sense, if it’s not relevant don’t add the links. In-text links are better off than non-in text links.
Try to include keywords in anchor text. But don’t over-optimize and have all the internal links say the same thing.
Pick random words that make sense.
6. SEO(Search Engine Optimization)
SEO is a crucial part for any blog to get traffic from the search engines. Almost 90% people on the internet rely on search engines to find what they want.
This is why SEO is most important. When people search for something that’s relevant to them and they see your website in their search results they’re gonna click and visit your page and these aren’t any visitors these are people that art looking for exactly what you offer.
There are different strategies for SEO like on page optimization (you page keywords) and off page optimization (Back linking etc.)
In this way you will be able to generate more website traffic and more sales.
7. Guest Posting
As you know Links are a primary ranking factor in Google, and in SEO guest blogging offers a strong opportunity to secure a link back from another website, in addition to the other small business marketing ideas.
Guest blogging — also known as guest posting, is the practice of contributing a post to another person’s blog in order to build relationships, exposure, authority, and links. The results from guest posting are really amazing.
8. Social Media
You can’t ignore the power of Social Media. Social Media will actually help you in getting more visitors to any websites.
You will also add up some subscribers and which then can be converted into customers if you use the right technique to market it.
Billions of people are active on social media on daily basis. Social Media will also help in making a brand of yourself.
Identify your target audience by spying on your competitors. Check what your competitors’ fans like and share.
If you are confused about Social Media Strategy, then check my previous post on:
9. Linked In Articles Posting
One of the cool feature that LinkedIn has is article posting. Click on write an article on Link, then write article on LinkedIn and Publish It.
Make sure you add links to jump visitor to your website.
For Example: You can put first two or three paragraphs and then putting click to continue reading and attach link to drive people to your website.
10. E-Mail Marketing
E-mailing your customers is one of the most effective ways to bring in sales, build relationship with customers, and grow a sustainable business.
Currently, 68% Americans use facebook, 35% Americans use Instagram.
However, over 90% of Americans use their emails and that’s a huge audience and the most interesting part E-mail Marketing is Free and give you more freedom and space to talk to your customers.
11. Adding Social Shares
People love sharing information or something that’s funny.
On Blog Pages, Informational Pages, Humour type of content, place social sharing icons.
You can use Sumo or Addthis as social sharing plugins, and it will help you get more social shares and you’ll generate more social traffic to your website.
12. Creating a Brand of yourself
Nowdays its easy to spread a fake news over the internet. Brands are trustable, people will trust you, Google will trust you.
If Google doesn’t show any results, that means your brand is really small. And if they’re starting to show some results, it’ll be on graph format, you can see your results from there.
That’ll tell you how good you are doing form a brand perspective.
Check my previous post on:
13. Sell Something that your visitor’s will buy
Your readers are some of the best people that you can sell products to.
They read your blog posts and watch your videos, which means you know they’re already interested in the topic.
And, if you’ve been following this and keeping track of ideas that you get from your audience while building up your content, you’ll know that they’re interested in the product you’ve created.
Make sure your website have enough content and shown that you are more of an expert on the topic.
14. SEO Tools
Many SEO tools are the way to improve your website’s visibility, so it appears in search results.
By making specific changes to your website you can organically drive visitors to any website and please the Google Gods, so your site is listed when people search using certain keywords.
15. Research your Competitors
Researching your competitors is extremely important. When you know what’s working for them, you can create your own content around similar topics and give it your own spin.
Or you can create similar types of content, such as infographics or interviews.
It requires a bit of time to find and analyze competitor performance metrics, but using the right tools makes the process easier. It’s definitely worth the effort!
16. Content Analysis
Do Content analysis how many keywords, Internal Linking, Key phrase which help determine the performance, tone, and quality of content to make sure your content reach their audience with relevant, quality content, not just once a season, but every time.
17. Content Headline
Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread.
18. Add Info graphics to you posts
If you want to make your content more appealing and interatctive then infographics are probably the way to go.
Infographics are an effective way to educate or inform an audience.
They can be used to make complex data easier to understand and digest. People are 30 times more likely to read an infographic than a text article.
Infographics also raise your brand value and thus helps you in increasing your website traffic. The length of your posts can also affect how well they perform.
I’ve found that long blog posts and articles perform the best.
19. Responsive Website
Optimizing your blog for mobile devices is very important. There are more smartphones in this world than toothbrushes.
You can do this by the following methods:
- Start using a Responsive Theme.
- Make sure that the theme works well on a screen sizes.
- Use responsive plugins. Make sure your website is fast on mobile devices (use AMP).
20. Website Speed
A 2-second delay in load time during a transaction results in abandonment rates of up to 87%.
This is significantly higher than the average abandonment rate of 70%.
In a nutshell, you should improve your website loading time to provide better experience to the user.
Site speed is also an important ranking factor and having a very slow website will affect your rankings.
21. Invite others to Guest Post on your blog
Guest blogging is a two-way street. In addition to posting content to other blogs, invite people in your niche to blog on your own site.
They’re likely to share and link to their guest article, which could bring new readers to your site.
22. Replying to your comments
Always try to reply all your blog comments.
It helps you in building a good relationship between you and the readers.
It helps in building conversation and helps in gaining trust factor.
Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there.
Also, don’t forget that more replies in comments means more keywords in the page which means it looks “better” for search engines and help you in getting more traffic.
23. Updating Website Regularly
At the beginning, you might have 5 – 10 articles that you have posted already, but your work does not stop here.
You have to make continue researches about something new in your niche and start posting new articles with your primary keywords.
My best suggestion would post a new keyword rich article every alternate day on your blog.
Because people love reading what is New.
Search engines also love to see new contents on your blog every day which helps your chance of ranking high in their search results.
24. Incorporate Video in Your Content Strategy
You want to win creatively?
Make something that’s good. Make something that people want to watch.
You can’t imagine what happens when you make a piece of video content that people watch for two minutes and nine seconds.
Make a video and properly market it.
25. Offline Marketing
Offline marketing is just as important as online marketing to gain more website visitors.
Go to the workshops, make business cards, attend multiple trade shows, conferences, business associations or industry-related events every year to expand your network, and as long as you give them a physical leave behind that has your website on it.
Your website’s traffic will see more success than just digital marketing alone.
26. Post Videos on Youtube and Link Back to website
If you have successfully incorporated video to your content marketing strategy, then why not posting these videos to YouTube as well.
YouTube will also help in SEO of your website. You can leave your links in description with good anchor text.
So when you get more traffic to your youtube views, then you will drive some visitors to your website as well.
After all, YouTube is the Second biggest search engine after Google.
Hashtag is basically a Meta tag that aids attracting traffic to a defined post on an online platform, as people who enter queries related to a particular hashtag are automatically diverted towards that.
Hashtags are important as they become an integral aspect of your event’s search engine optimization strategy.
I would advise to use hashtags in order to follow the trends and to stay prominent in the eyes of your customers.
28. Keyword Planner
With the help of Google keyword planner you can decide which keywords are going to work and what is in trend.
Make sure you write about trending topic in your niche to get more traffic fastly.
Keyword Planner shows you the results the search volume of each keyword for which you want to rank.
If you have just started the blog, my advice is to do not go for high competitive keywords as it will take time to get rankings.
Viral Content (No Irrelevant Content) visitors will come to your site only if your site delivers some different information’s among another website in your niche.
Google is smart enough to evaluate your website.
Once visitors start loving your content, probably Google will rank your website and help you in getting more traffic.
29. Analyze Top Results
Go to your competitor’s site and look at what the most popular content is on their page.
Most sites have a list of their most popular posts right on the front page.
Once you’ve analyzed the sites of your top competitors, you should have a list of tons of topics that you can write about that have performed well in the past.
30. Google Search Console
Search Console provides tools which help with this day-to-day management.
It lets you do things like submit and monitor your XML sitemaps, ask Google to (re)evaluate your errors, or see how Google sees particular pages and URLs on your site.
It help in optimizing your website and make is user friendly and make your website discoverable in search engines.
31. Focus Long-Tail Keywords
Got your high-intent keyword and popular keyword bases covered?
Then it’s time to target long-tail keywords, too. Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out.
Check my previous post on How to Rank a website.
32. Google Analytics
Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular.
Inspect visitor data to see how, where and when your site traffic is coming from.
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