Anyone can build a website and promote it. Everyone want to create a website that stands out, create trust and attract more business.
How does your website fit into your company’s media brand strategy?
If you don’t know, you’ll find it more difficult to have a successful website and your site could actually hurt your brand.
Here I am talking about key points about how to design a website to stand out from the crowd and to make your brand shine, which attract more business and trust among the potential customers.
Creating a trustworthy website:
1. Domain name of your brand
Whichever domain name you chose, it needs to work well with your logo and overall site aesthetic. It is one of the important factor to create a trustworthy website.
For the most part, this means that you should pick a domain name that is the same as your brand name.
Choosing a domain name on which you build a business is a long-term investment. Do some keyword research.
Talk about the name with friends and family. Write down a few different options and talk to some customers about what they like.
2. Get a good hosting provider
Hosting is an afterthought in many places, but it should be one of the primary discussions with your development agency.
When you drive your car off the lot, you still need to take care of it. Websites are no different.
According to Google, the probability of bouncing from your site for websites that loads on 4 seconds or more is more than 50 %.
And let’s not mentioned that every second bump a 10% that probability.
Other’s publications describe how Amazon found that 100ms make them lose 1% of sales, which means millions.
As you can read, hosting speed matters and you should take it seriously while designing website.
So get a good hosting provider to make sure your site load time is fast. Users don’t want to wait for loading time.
If you want to know how to choose a good hosting provider check:
3. Search Engine Optimization
Search engine optimization is nowadays more important than ever to make your brand stand out.
This is the very important part after you have created your website. This part can’t be ignored.
The most beautiful, well-designed and neatly designed website won’t bring in any money if you’re the only one who’s clicking through the pages of your website.
If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives.
SEO helps your website to rank on search engines and users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
4. Invest more time in Landing Page of your Website
First impressions are important. If a customer doesn’t like what they see immediately, they probably won’t try to take a deeper look at a company.
If your enterprise lacks a landing page, it can affect everything from your social media presence to the way you attract customers and convert leads.
A good landing page doesn’t just attract visitors. It also allows you to establish contact with them and gauge whether they’re interested in your company’s services or products.
On the other hand, if many people exit the website when they reach a given page, it may indicate a weak spot in your landing page, and you can adjust your strategy accordingly to make your brand shine.
5. Have a unique Logo
The importance of a logo is that it gives your business an identity, makes your brand stickier, and provides a foundation for your future branding efforts.
In other words, a logo is the building block of your visual brand and is the asset you can use to connect with your audience right away.
It give your company an identity. It can quickly grab viewers’ attention and communicate a company’s core values in an interesting way.
6. Social Media Presence
Another important factor is Social media. It helps in boosting your site’s SEO to some extent and it can increase your reach over the internet.
It is very useful in building relationships and understand your audience.
Also helps in getting more sales for your business. Here you can also find potential customers who don’t already know your brand.
This will increase your worldwide presence.
7. Make your website mobile friendly
The number of people using the internet has surged over the past year, with more than one million people coming online for the first time each day since January 2018.
We do much of our online browsing on our phones these days. If customers have to zoom in and swipe around to check out your store location or contact details, they’ll likely get frustrated and try somewhere else.
This will hurt your website over mobile devices.
Also, Communicating with audience and customers regularly. It is incredibly important that you develop the best communication skills possible with your customers.
Some of these skills include speaking clearly, effectively, efficiently, and politely.
You also need to employ empathetic listening in your customer service setting.
Excellent communication skills are important because communicating in this way shows customers that you understand what they actually mean instead of what they are simply saying.
Your customers can be a source of new ideas. Interact with them by Emails, Regular RSS Updates, Social Media and make them feel you care.
keep in mind that a poorly designed website can do just as much damage as not having one at all.
It takes us just 2.6 seconds to focus on a feature of a website and form an opinion.
So, It is very Important to keep these points in mind wheel designing your website to make your brand shine and stand out from the competition in order to create a trustworthy website to attract more business.