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6+ Best Active Campaign Alternatives in 2023

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Are you looking for an alternative to ActiveCampaign Email Marketing Software! it is Right Place to Read

ActiveCampaign is a popular option for the ones needing email and advertising and marketing automation functionality, but it’s no longer excellent in shape for anyone.

For one, it isn’t the maximum accessible platform to apply. In truth, in comparison to maximum competitors, it’s tougher.

Fret no longer; this submit compares the high-quality ActiveCampaign options and covers key capabilities, professionals and cons, pricing, and greater—most of which can be a long way simpler to apply.

Let’s get started out.

Top ActiveCampaign Alternative in 2023

1– HubSpot

HubSpot is an advanced CRM platform that offers a extensive-ranging set of marketing gear and income automation, most best for corporations.

Hidden among that massive suite, you’ll find electronic mail advertising that permits you to create, customise, and optimize your e mail campaigns at an business enterprise stage. You can design and send emails the use of purpose-based totally e-mail templates, or rather, can use one of the many loose templates located in the marketplace.

The drag-and-drop editor is easy, allowing you to personalize the format, name-to-movements, and branding effortlessly. The emails themselves get powered via HubSpot’s full-size CRM database, ensuring the records is constantly accurate and updated.

In addition, you’ll locate A/B tests that assist you analyze which difficulty traces get the maximum opens and might send or time table your e-mail in some clicks when you’re satisfied. The overall performance tab summarizes the whole thing from your open price to click on charge, deliverability consequences, and the top clicked links.

That’s without mentioning the omnichannel advertising automation, ABM gear, or lead and make contact with scoring. For bulk e mail sending without the fuss, this is the only for establishments.


Advanced, organization-degree features you’llstruggle to discover elsewhere

A without a doubt all-in-one platform

Great customer support

Tracks a huge number of contact details


Not the very best device to apply

Can get costly very quickly


HubSpot offers e mail automation as a part of their Marketing Hub Starter plan, which starts offevolved from $45 a month and covers one thousand marketing contacts.

The Professional tier is available in at $800 a month for 2000 contacts, with the Enterprise tier going even further and starting at $3600 a month for 10,000 contacts.

There’s no loose model, however a confined variety of gear are available to use at no cost.

2 – Sendinblue

Sendinblue offers e-mail advertising automation software program and excels at transactional emails and SMS.

The device allows you to sell time-sensitive activities by using sending bulk SMS advertising and marketing campaigns to a contact list of your choosing; you actually write your message, choose the listing, and time table it. You can personalize SMS messages the use of smart segmentation capabilities and might even add character contact attributes like first or last name, organization name, and anything else you want.

For the emails themselves, you’ll be able to create a fashion designer-level electronic mail in some clicks. It’s as convenient as deciding on a template from the library, including the blocks and style the usage of the drag-and-drop builder, and picking which listing to send it to on the right time—there are unlimited lists and contacts.

Automation isn’t any slouch either—it’s awesome, in reality—and permits you to quickly outline policies and conditions that cause the moves you need, from sending emails and SMS messages to organizing contacts into one-of-a-kind lists. You may have a couple of workflows at the same contacts list, with workflows finishing and then seamlessly guiding the person to another.

If that’s too complex, you may use pre-made workflows immediately to maintain things transferring. The automation here is difficult to overcome.


Multiple workflows strolling right now on thesame listing

Pricing version that’s extraordinary for infrequentsending

Unlimited contacts on all plans

Advanced segmentation at a budget charge


Customer assist may be gradual

Only allows you to installation logins for more than one users at the higher plans

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Sendinblue most effective expenses based on the variety of emails you send every month, with plans beginning at $25 a month on the Starter plan, $sixty five a month on the Business plan, and $one thousand a month for Enterprise users. It’s a awesome pricing version for those who ship occasionally.

No unfastened trials are to be had on the Starter or Business plan, however the restricted free plan is an first rate place to start.

3 – AWeber

AWeber is an electronic mail marketing platform that’s smooth to apply and pleasingly light-weight in its layout.

The tool helps you to use a variety of prepared-made e-mail templates, which you can add to exactly as you need with the intuitive drag-and-drop builder. Or, in case you decide on, you could start from scratch and pick out from multiple distinct colour schemes, layouts, and designs with over 600 stock snap shots to be had at no cost.

You can create eye-catching photographs with Canva without leaving your account, and there’s even an option to create e mail templates the use of your internet site URL or Facebook page on my own.

A lot is on provide right here, with pre-built autoresponders to welcome new subscribers, custom signal-up bureaucracy and landing pages, and automatic welcome, deserted cart, and affirmation emails. You also can use A/B split tests to research what text and pictures perform the nice and tune to peer which emails are riding your clicks.

It’s some other high-quality alternative that couldn’t be easier to apply on your e mail campaigns.


Stunning touchdown web page templates

Fast and pleasant support

Email analytics provide income monitoring

Easy integration with different platforms


Lacking advanced functions

Pricing can get highly-priced


You can get started out without spending a dime for as much as 500 e mail subscribers and 3,000 email sends a month. The Pro tier starts offevolved at $16.15 a month, consists of analytics and unlimited email lists, and gets rid of the AWeber branding.

4 – GetResponse

GetResponse is a powerful all-in-one email advertising answer that can provide the entirety you want and more.

It’s a device particularly designed for people who require marketing and ecommerce functionality instantly out of the field, with segmentation and automation features, as well as SMS and net push notifications.

The drag-and-drop e-mail builder allows you to design emails in a few minutes, and you may adjust your layouts the usage of sincere textual content, picture, video, and button blocks. From there, you could decorate them further with GIFs or even loose inventory photographs.

Using autoresponders successfully is a sensible and simple part of e-mail advertising. GetResponse is aware of this and enables you to use redesigned RSS-to-e mail templates, which includes the capacity to send right when you publish or combination posts into each day, weekly, or month-to-month digests. Users also can mechanically proportion across both Facebook and Twitter.

Add to that lead funnels, clever popups, and the choice to develop your listing with remarkable-searching touchdown pages, and you’ve got the entire works.


Great segmentation and marketingautomation solutions

Easy to use and navigate

Free for up to 500 contacts and no emailsending limits

Top-level customer service


Lacks e mail personalization options

Gratuitous capabilities for maximum customers


GetResponse gives users get right of entry to to a free plan for up to 500 contacts.

There are also 3 paid plans: Email Marketing starts offevolved at $15.Fifty eight a month, Marketing Automation at $48.38 a month, and Ecommerce Marketing at $ninety seven.Fifty eight a month for one thousand contacts.

5 – MailerLite

MailerLite is cheap electronic mail marketing software program best for those desiring a price range option to ActiveCampaign with maximum of the advanced functions intact.

You’ll be capable of pick out from now not simply one however 3 editors to create your e mail campaigns. There’s a drag-and-drop editor with pre-made blocks that makes building campaigns a breeze, a rich-textual content email for adding snap shots, CTA buttons, and motion pictures, and you can create custom campaigns from scratch the use of the HTML editor.

MailerLite lets in you to import free great snap shots and GIFs without delay from the document manager, integrates with ecommerce systems inclusive of Shopify and WooCommerce, and gives analytics that permits you to tune income and opens. You may even build custom surveys and e-mail polls.

I especially like the custom survey policies that bring about dynamic surveys; in other phrases, the surveys carry out actions based on your subscribers’ selections. It’s a awesome manner to keep an target market engaged and worried, lets in you to degree customer delight, and lets them percentage their opinion so you can shape your strategy.

With an exceptional UI and pinnacle-notch e mail deliverability, MailerLite receives loads right for a respectable rate.


Easy-to-use device with outstanding email deliverability

UI is rapid, green, and properly-presented

Great drag-and-drop editor with lots of templates to pick out from

Detailed analytics, dynamic surveys, and email polls


Compared to ActiveCampaign, missing functions like every-in-one CRM and superior segmentation gadget

Automation is primary compared to others

Both old and new MailerLite variations create confusion with insects at the returned-quit


MailerLite is to be had in four less expensive main plans: Free, Growing Business, Advanced, and Enterprise.

The unfastened plan is loose for up to a thousand subscribers even as Growing Business begins at $9 a month and Advanced at $19 a month. Both the second one and 0.33 plans offer limitless month-to-month emails. You’ll must attain out for a custom quote on the Enterprise tier.

You can get began for free, and there are 30-day trials to be had on the Growing Business and Advanced levels.

6 – Moosend

Moosend is an e-mail marketing platform that, down the road, is one of the maximum available equipment for small groups to use for advanced automation.

Using the software program, you’ll be able to fast deliver emails with extraordinarily personalised content for each of your subscribers, employ absolutely customizable templates with a drag-and-drop builder, and degree engagement with A/B checking out.

There are over 40 unfastened templates to choose from that assist you to send branded newsletters, from ‘Skincare,’ that’s best for all things beauty, ‘Bubble Tea Shop’ for the ones jogging an online transport food carrier, and ‘Billie Jean’ for selling eBooks.

The clothier-stage templates are about as equipped to move as you need—extra than amazing, considering how much time you may shop. Moosend also gives analytics that tracks opens, clicks, social shares, and unsubscribes, as well as advanced segmentation, editable e mail signup paperwork, and the valuable choice to import to WordPress.

It doesn’t get lots less difficult if you’re simply starting with electronic mail marketing automation.


Powerful analytics that assist to keep you ontrack

Intuitive interface with rapid loading

Over 40 designer-degree templates that savetime

Landing page builder with countdown timers to generate leads


Some superior capabilities are unavailable and foundelsewhere

Signup shape templates are a bit fundamental

Not many direct 0.33-birthday party integrations


Moosend comes in two plans: Pro and Enterprise. Pro fees $9 a month for 0-500 subscribers and $315 for up to 50,000 subscribers–you’ll get limitless emails, automated workflows, and landing pages too. You pays annually at a reduced cost.

You’ll want to reach out for a custom quote for the Enterprise tier, but it gives priority assist and a dedicated account manager.

A 30-day free trial is available, and no credit score card is required.

7 – Drip

Drip is an e-mail advertising device that’s first rate for people who want superior automation and onsite monitoring in an easy-to-use package deal.

The software program enables you to quick develop your ecommerce business and set up electronic mail campaigns in minutes. There are more than a few pre-built templates to hurry matters alongside, or, if you decide upon, you could create your very own the use of a available drag-and-drop editor.

Using the visible editor, you’ll be able to pull within the elements you want for computing device and mobile, whether or not it’s photos, buttons, social media icons, or new sections of text. I observed it mainly pleasant to use usual, especially as you can reorder the elements or do away with sections with a single click on.

On pinnacle of that, Drip capabilities a choice of pre-built automation workflows that cover widespread ecommerce functions including cart abandonment, purchaser win-again, and Cyber Monday deals. There’s additionally the potential to goal cellular customers with SMS, effective segmentation features to deliver content to the proper humans, and customized steerage provided thru analytics.

It’s an super all-around tool that maximum users will locate integral of their advertising arsenal.


  • Advanced email automation that’s easy to use all round
  • Onsite analytics so content reaches the proper humans
  • Multiple lists may be tied to the identical grasp account the use of supplementary subaccounts—no want to shop for a new account for each list
  • Quickly goal mobile customers with SMS campaigns


Can’t import contacts from different formats, which includes Excel documents

Needs extra integration with 0.33-party gear

Can get steeply-priced if you have a huge number of contacts


Drip’s costs are essentially the variety of human beings in your email listing. It’s a trustworthy pricing model, however it additionally approach things can get expensive; as an instance, 30,000 e-mail contacts will price you $449 in step with month.

A 14-day unfastened trial is available, and no credit score card is required.

8 – ConvertKit

ConvertKit is an electronic mail marketing tool that bloggers and content creators will love. The device allows you to speedy create as many branded e mail templates as needed, with available inline styling options that may upload buttons, photos, and films for your e-mail. That’s sponsored up by way of a noteworthy e-mail transport price of 98%, meaning your emails come to be in front of humans.

You’ll be capable of installation landing pages or add signup forms to your blog—every ConvertKit account comes with unlimited bureaucracy and pages, so there are few restrictions—with the option to add dropdown lists to your forms to discover extra from subscribers.

A filtering machine additionally lets you create organizations of subscribers based totally on the whole lot from tags, custom form fields, and places, and there’s no limit to the wide variety of segments you can make.

In a nutshell: impartial content material creators can have found a new domestic.


Excellent email deliverability

Ready-to-go lead magnet deliveryfunctionality

Good segmentation capabilities

Easy to apply


Lacks integrations with ecommerce structures

Not many email templates available

Email builder may be higher


Like most equipment, ConvertKit costs based to your e mail subscribers; the loose plan covers up to 300. The Creator and Creator Pro plans, with automation completely available, begin at $nine and $25 in step with month for the identical number of subscribers.

All plans offer limitless paperwork and landing pages.

9 – Omnisend

Omnisend is an ecommerce marketing automation platform that may effortlessly handle your emails, SMS, and net push notifications.

Once you’ve linked it to your store, the software allows you to hire included email and SMS campaigns with noticeably customizable templates and automatic electronic mail workflows, multi functional vicinity.

You can create customized campaigns with the drag-and-drop email builder the use of content material blocks that snap into area anywhere you need. There’s additionally ecommerce-tailor-made segmentation that enables you to filter your audience primarily based on transactional occasions and purchase behaviors—you can section clients based totally at the items they’re buying, common order cost, and the recency in their purchases.

A integrated product picker, recommendation engine, and form-constructing gear are to be had, and Omnisend’s automation functions are wonderful too. The automation sequences are useable with a few tweaks—you could use the copy; no want to fight irritating placeholder textual content every time.

A wholesome kind of automation recipes, A/B cut up trying out, built-in message reviews, and advanced reporting—the latter permits you to investigate engagement facts and spot your fine-appearing automation—spherical off a complete bundle.


Built-in product picker and productrecommendation engine

Great choice of automation recipesavailable

Handles e mail, SMS, and web pushnotifications in a single location

Easy to apply drag and drop builder


Audience segments may be hard to construct

You need to attach an ecommerce save to have the ability touse it

Small range of email templates


Omnisend has three plans: Free, Standard, and Pro—you may reach 250 contacts at the loose plan. Standard fees $16 a month, while Pro prices $59 a month, both for up to 500 contacts and growing.

The loose model is restrained, but there’s no time limit, permitting you to get a terrific idea of the platform with out committing.

Finding the excellent ActiveCampaign alternatives on your business

That completes our list of the first-class ActiveCampaign options.

All the email advertising structures are greater than worth a while, and whichever you select ultimately, you’ll be in accurate employer.

Before committing, think cautiously about your particular desires and available finances.

Thanks for Reading!

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